BUILD BRAND AWARENESS
We deliver a quality, affluent, decision-making audience that wants to establish go-to relationships they can rely upon to help them enhance their homes and living experience. The show audience has a medium to high household income. We will be utilizing and deploying marketing campaigns across a wide spectrum of top media outlets including TV, radio, branded web marketing, consumer e-canvas programs, direct mail, print advertising, and social media marketing via Facebook, Twitter, Instagram and more. Millions of repeated campaign impressions will reach a huge audience of homeowners, first-time homeowners, DIY consumers and ready-to-buy consumers that have a wide range of immediate and long-term product needs.
Surveys state very clearly that consumers trust brands and people that they get to know face-to-face, especially when it comes to their homes. They spend heavily based upon a personal trust factor that is best developed in person.
Establishing ongoing face-to-face relationships with core customers that grow to appreciate your products and services will provide you with long-term benefits as they promote and refer you to their social media friends. Many may choose to provide you with testimonials that widen the potential network of new prospects that you can cultivate.
You will be establishing new B2B relationships with companies that will be exhibiting at the show. You will be building some new relationships that allow you to bundle services for consumers.
Post-show, we will be sending out consumer satisfaction surveys and will be speaking to all of the exhibitors to gauge their experience. We are in partnership with a marketing services firm and can provide web development, customized marketing programs, and consultative services to any brand looking to activate a market.
The locations where we present the Metropolitan Home Show are carefully selected based on our marketing and research in the chosen area or location for our shows. We select well-known venues, that are easy to drive to, in the heart of a huge consumer audience, and have a reputation of presenting great shows throughout the year that are hugely successful.